Videos Blogs Are Essential If You Want To Connect To Fans

I am currently having my band "The Gypsy Affliction" make some video blogs of themselves hanging out, performing and writing music. I have always thought that it is very important to connect to your fans you should have a way of communicating to them in between shows and tours. The Gypsy Affliction I feel would especially benefit from these blogs because their target market spends majority of their time on the web and enjoys watching videos on youtube.com or other podcast and video sites.

Many artists have found fame through the web, and posting videos of themselves for viewers to watch, Colbie Caillat, Taylor Swift and even Soulja Boy are just some. Although I don't think Colbie Caillat and soulja boy post videos of themselves anymore, Taylor Swift, I feel is a marketing genius because she still, even with her extreme popularity regulary posts videos of herself from backstage at her performances to getting her retainer fitted:


Because she continually posts these types of blogs I feel that that only further helps her popularity with her fans, because they feel in some way connected to their artist. What do you think?

Gypsies Hanging Out

Here are some pictures of Claire and Cassidy of The Gypsy Affliction. More to come soon!

It's CRAZY important to have a media room

I had a meeting with Claire over the weekend regarding the layout and graphics of The Gypsy Afflictions website. I showed her the powerpoint layout I had created for her which included the content that I want on her page (Media Room, Video Blogs, Pictures etc.) She absolutely loved it and was blown away by the media room concept.

I think its an extreme disadvantage if artists don't have a media room on their website. In Applied Marketing we were told that a media room should include the artists one sheet, high resolution pictures, a release, a show calendar and sound clips. I think a lot of us were confused because that pretty much sounds like a website, but what I realized after doing some research and reviewing the lecture, is that it is important to have links to these things on the media room page because this is where the press, radio, TV etc. will go to find out the info they need about your band.

Time is precious and if the media has to look and wait for all types of pages to find what they need they are going to walk away and you will lose the press.

Thank you to my teacher Kimo Williams, for drilling the importance of this specific part of our web pages through our heads.

What are your thoughts on the media room? Is it as important as I think it is??